The Challenge: Pamos enlisted Cocktail Academy to develop its core serve strategy to help distinguish the brand as the leading THC/CBD based spirit in the industry. 

The Solution: We developed a diverse core serve strategy focused on variations of classic cocktails while using flavors to enhance the notes of the distinguished spirit.

The Result: Through a series of dynamic photos, Pamos emerged into the market as a unique, yet established, spirit full of texture and range.