PROJECT: New Balance Launch

Challenge: 1800 Cristalino + Joe Fresh Goods chose to partner with Cocktail Academy and create an experience to celebrate the release of the highly anticipated New Balance collaboration.

Results: Drawing on inspiration from the bright blue skies and whimsical clouds of the packaging as well as the earthy tones and urban ruggedness of the sneaker, Cocktail Academy designed a kit that celebrates the big kid in all of us. A call to put your fresh kicks on, grab your 1800 Cristalino, head outside and make it a summer to remember!